IHG Hotels & Resorts partners with Ant Group to promote green actions among members and customers
Sep 28, 2022
Customers at participating hotels in Greater China are encouraged to skip single-use toiletries during their hotel stays. As a reward, customers will receive green energy points in the Alipay Ant Forest mini-program within the Alipay app.
Through this partnership, IHG encourages IHG One Rewards members in Greater China staying at participating IHG hotels to opt out of single-use toiletries in their rooms, such as toothbrush, toothpaste, comb and soap. By doing so, they can obtain 92 grams of green energy in the Alipay Ant Forest mini-program within the Alipay app after 72 hours of checking out. According to calculation by professional environmental institution China Beijing Environmental Exchange (“CBEEX”), the action translates into 92 grams of carbon emission reduction.
The green energy points can be used to support various conservation projects. If all of IHG One Rewards members in Greater China take one such action every year, it would generate 1,380 tons of green energy points in Alipay Ant Forest. These green energy points can be used to plant 77,000 saxaul trees in areas threatened by desertification. Users can also use these green energy points to support other environmental projects.
“Since we came to China 38 years ago, IHG Hotels & Resorts has been continuously reinforcing and enriching our brand portfolio while keeping up with the latest market trends, iterating our brands and services to meet ever-evolving customer needs,” said Daniel Aylmer, Managing Director, IHG Greater China. “We are very pleased to work with Ant Group to offer innovative ways for responsible travel and promote green actions among our customers.”
“We are excited to partner with IHG Hotels & Resorts to promote environmentally friendly actions through the Green Energy Initiative,” said Cheng Jiang, General Manager of Green & Social Good Department, Ant Group. “The green energy points from Alipay Ant Forest offer our brand partners more incentives to encourage their customers to take greener actions. We look forward to welcoming more partners from all sectors to join our journey.”
Launched in 2016, Alipay Ant Forest is a green initiative that encourages users to adopt low-carbon actions in their daily lives and has attracted over 650 million participants. Users can gain green energy points by taking low-carbon actions, including biking to work instead of driving and paying electricity bills online instead of offline. These green energy points can be used to support initiatives implemented by environmental organizations and funded by Ant Group, including tree planting, biodiversity protection, and coastal ecosystem restoration.
The Green Energy Initiative, which features green energy points in Alipay Ant Forest, is open to brands that would like to offer their customers more incentives to adopt green actions. As of August 2022, the initiative has attracted participation from more than 500 brands across multiple sectors, including travel, packaging and home appliance manufacturing.
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 17 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,800 in the development pipeline.
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- Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
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InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 325,000 people work across IHG's hotels and corporate offices globally.
About Ant Group
Ant Group aims to build the infrastructure and platforms to support the digital transformation of the service industry. Through continuous innovation, it strives to provide all consumers and small and micro businesses equal access to digital, financial, and other daily life services that are convenient, sustainable, and inclusive.
For more information, please visit our website at www.antgroup.com or follow us on Twitter @AntGroup.